Ebby Halliday Agent Logos

While at Ebby Haliiday the marketing department experimented with developing independent logos for agents. These needed to be completed quickly, down and dirty if you will, so very few of them have color or conceptual experiments. Since REALTORS® themselves are their brand, most want a logo that incorporated their name or initials. Although I would have liked to taken some of these further, I rather enjoy this little collection.

Of all the logo experiments I did for Ebby Halliday, the one I created for Blair Fanara is by far my favorite. He did not choose it in the end, sighting that it felt too modern - that of course is what I love about it. It's also the most conceptual logo I created during my time at Ebby. The graphic element of the logo is meant to abstractly represent a neighborhood plan. If this had been chosen as the final logo resolution I would have had to resolve the issue of the graphic greatly overpowering the agent name.